Traveling the Silicon-Valley-Style Tech Startup Road

Though, I don’t find much time to write articles these days, I believe I should write down my experiences as long as I still remember them properly. My fellow regular readers might have noticed a slight change in logos on the right sidebar which now sports the TreeCrunch logo; a company I co-founded a couple of months ago. In a nutshell, TreeCrunch is a social, viral, open-ended customer engagement platform with an incredible potential to influence companies and society.

From the beginning, we wanted to form a company that accomplishes four major goals:

  1. Build a successful tech company with global reach based out of Hong Kong.
  2. Help companies understand their social media audience and improve their business.
  3. Create a workplace where coders are kings and everyone loves to come to work.
  4. Expand as quickly as possible by raising funds internally and externally.

Building a tech company in Hong Kong is not easy. Yes, infrastructure is incredibly good — super fast non-firewalled Internet connection (that’s actually all a hacker needs), according to OECD most economic freedom, considerably low tax rates, access to all kinds of conveniences in life, a very good life style and any kind of beer your can imagine (important for us Germans) over one hundred “AAA” rated beaches. Yet, there are disadvantages and obstacles to overcome: recruiting of the best programmers available (remember, we are in competition with banks, hedge funds and property companies that are loaded with cash), high cost of lodging, cultural differences (to most uni grads is not as “cool” to work at a startup as it is silicon valley for example).

Helping companies understanding their social media audience is not the big problem. Our technology is superior, our prototypes are working, our first clients have committed to enjoy our services and work with us; growing with us.

Creating a great workplace for hackers is also the easier part for us. Over the past years we have been gathering a lot of information about how to make a programmer’s life fulfilling and fun. It can be quite boring when you are cramped in a 2 sqm area behind a tiny desk right next to the guy who showers once a week. Let’s start with small things like free soft drinks and snacks, free Friday lunches, air hockey tables, going over to purposely not enforcing too harsh deadlines (taking off pressure) and ending up in private rooms for each developer with two 23 inch (or bigger) monitors and the fastest desktop computers money buy. It is a very “not typical HK style” workplace and it is obviously not the right place for everyone. We believe the ones who like to work without too much supervision, but a lot of responsibility and creative ownership – those will change the world and they will change other people’s worlds.

Expanding as quickly as we can is not easy either. With S4BB, Skylab and Slate Takes (the other logos on the right) we have always pursued the way of self-sustaining growth without external funding. So for years now, our strategy has been exclusively: get profitable first; then spend money. That came with a lot advantages like not being in debt, having complete control over the direction the company and its products need to go. For example, a couple of years back we decided not to do any contractual mobile development work with S4BB and Skylab which obviously had a negative effect on cashflow in the short term. We decided to spend our time (==money) to build our own products that became assets of our business and have helped us a lot over the long term to create sustainable constant income to fund the creation of an awesome hacker workplace. On top of that, I don’t like to bring someone else’s dream to life.

With TreeCrunch on the other hand, we are going down the typical “Silicon-Valley-Style Tech Startup Road” with a slight twist. We are three co-founders that invested their own money, have a unique vision, developed superior technology, come with over 30 years of combined industry experience and (most importantly) we have run companies before; without going bankrupt. Even though we had enough ‘internal’ funding that we wouldn’t need to raise more, we are still doing it. Everyone knows this, but sometimes it has to be spoken out loud: “You got to raise money when you don’t need it.” That is one of the reasons why we are about to close our first pre-seed funding round raising our cash reserves by about 50%. Furthermore, TreeCrunch just got awarded the Cyberport Creative Micro Fund which comes with a grant of HK$100k.

With TreeCrunch we joined several programs so far, these are two:

Fund raising in Hong Kong is an interesting challenge. There are plenty of semi-governmental funds (like CCMF), fully covered government schemes as well as private companies (like Microsoft) with their programs. These are great opportunities which we will look and enter into when it makes sense. There are also a lot of wealthy people and families around who made a fortune with properties, stocks and other businesses. The usual way of investing their wealth is not related with startups – and the sub-group of tech-related startups is even further away from that.

For example, you won’t believe how incredibly hard it seems to be to set up a simple thing like a “shareholder’s agreement”. In the U.S. there are templates for this, you can go to almost any lawyer in the bay area and you will get a template for a couple of bucks or shares. For those who don’t know: Hong Kong’s economy is built on two major pillars: the property and the stock market. Other major factors of Hong Kong’s economy include the financial industry, import/export and tourism/retail. Then, for quite a while there is not much coming along the list of important industries and at the further end of it some creative industries like movie production, media or IT are popping up. Hong Kong is an incredible place for business and life – yet it surprises me again and again that there are not that many companies actually creating assets like intellectual property for example. We want to create a successful tech company with global reach and along the way help transforming Hong Kong into a more diversified economy and create long-term highly qualified jobs.

We know that our biggest assets are our co-workers and we hire only the best we can find. This is where we put our money and it will help us fulfill our dreams and help our customers to solve their problems.

More information about TreeCrunch Limited: www.treecrunch.com

B.L. Flyers Weihnachtsturnier 2011: Wieder den Pott geholt!

This one is in German. Feel free to use Google Translate to a rough idea of what the heck I am talking about.

Wie schon seit mittlerweile vielen Jahren habe ich über Weihnachten mal wieder den Weg in die Heimat angetreten. Das ist doch immer schon was besonderes. Seit mittlerweile über 10 Jahren findet bereits unser alljährliches B.L. Flyers Weihnachtsturnier statt. Dabei sind immer alle aktuellen und ehemaligen Flyers eingeladen. Der Koz hat fast 10 Jahre gebraucht, um das Turnier und somit den Pokal zum ersten Mal letztes Jahr zu gewinnen. Dieses Jahr wurden die Teams ausgelost und wahrscheinlich war es Glück, aber ich bin in dem Sieger-Team gelandet. Von daher gab es dieses Jahr den Pott zum zweiten mal in Folge — nur aufgrund unserer Korbdifferenz (wahrscheinlich weil ich den letzten Dreier reingedrückt hatte ;)).

Achja, die Presse war auch vorbeigekommen. Aus irgendeinem Grund war meine Anreise von Hong Kong wohl sehr interessant und somit habe ich es mal wieder geschafft der netten Journalistin einen guten Titel zu verschaffen. Gern geschehen “cb”.

You are browsing our secure server

I like those websites that state very prominently that their site is secure, yet it is not.

I know it says that I am browsing their secure “server” which might not necessarily mean that the connection to that server is secure. However, a standard HTTPS connection would have been enough for me. Lucky me, I didn’t need to pay for that T-Shirt so no credit card information was sent anywhere. Anyone who wants to get one too, can sign up at DevCon Asia.

This is Hong Kong – Everything Covered

This nicely done timelapse of Hong Kong and it’s people is definitely worth kozen’s world! Just click “play” below:

It covers everything: skyline by day and night, temple street night market, shopping, ICC (tallest building in HK), HK airport (by Norman Foster), bus rides, nature, bicycle rides, cultural centre, harbor, ferries, container ships, symphony of lights, and demonstrations.

Excited: OS X Lion

The feature list of Mac OS X Lion sounds really good to me. When it was released some days ago, I got so excited that I wanted to get it right away. But I had to hold off until the weekend! As it is Friday evening right now, I got right on it, paid the lousy $30 and am downloading right now. This is gonna be an even more exciting weekend. Kozzi and his Lion are gonna have a dance! 😎

To Google+ or Not To Google+?

After having been invited by like 20 friends to Google+ and every time I tried, the Google+ website said: “New submissions are not accepted at the moment.” or “Submissions closed.” or something like that — I nearly gave up. Today, I gave it another shot, clicked the join link and actually got in there. It made me feel “special” somehow because I finally got in and now have a Google+ account. That was probably intended by Google anyway (a common method used by invitation only conferences, member clubs, conferences to raise the awareness of something usually ordinary). The disappointing at the sign up process though, was this one:

Especially the “You either share your photos or you stay the **** out of Google+” mentality is surprising. Well, I think I don’t have any photos in Picasa, so I didn’t have a problem with allowing that 🙂

You can find me here: Kozen on Google+

The Day The Awning Collapsed

… was yesterday. Cass and I were out all day and I came back first; at around 11:30pm from Squash. I noticed the apartment was really dark and I quick saw that the awning on our terrace collapsed.

This is what happened: A couple of months ago Hong Kong’s Buildings Department (BD) started cracking down on illegal structures all over Hong Kong. For about 6 years our landlord received mail from the buildings department on a regular basis about the awning on our terrace. Yes, they might not have had a permit to build it, but the awning was a proper construction; made out of solid wood poles and nice half-transparent roof. Well, the BD’s standpoint was: illegal, tear down, now! So with their crack down initiative, they actually sent our landlord a court order to dismantle the awning which of course, they did. Right, and a fine of HK$ 50,000 (€4.480).

Having that paid, the landlord stalled in install a retractable awning – which does not require a permit, but is quite costly. Koz being Koz, was sending nasty emails to our landlord tell him (or better their secretary / property manager) to freakin’ install something there. If Koz rents an apartment with terrace and awning, he is entitled to that. If there is no awning, I was about to deduct a flat 25% from the rent (for those $2,500 (€224) Cass and I could fly to Phuket and back over a weekend). Well, that threat had helped and they fairly quick (for Chinese measures) in putting something up. This is how it looked like yesterday morning:

From an engineering point of view, this installation was – how to say – terrifying. It rained a bit before and therefore water piled up in there. I couldn’t even open the terrace door properly because it would hit the awning. Side note: our landlord owns around 100 properties in the Sheung Wan area in Hong Kong, two antiquities galleries on Hong Kong’s Hollywood Rd. and one in New York’s SoHo. So you could get the impression that they know at least a bit about business especially with their experience in managing and running 100 properties in HK. This is their website btw: Dragon Culture. It is a small family ran business and I assume all family members are multi-millionaires. Yet, every single time Chinese people (no matter they are behind the communist walls or here in Hong Kong) do something – even if they did it a hundred times before – the result looks like they did that for the very first time in their life. It is always the very cheapest way in doing things. Quality does not matter, sustainability does not matter, environmental protection does not matter, the only thing that matter is money: “Make it cheap or cheaper and quick, now.”

So yeah, back to the topic: It was raining the whole day yesterday and when I came back home that awesome awning “construction” they built the day before, collapsed. Another example of wasted time, resources, nerves and money.

I couldn’t bother with it at all, so I went to sleep. Who cares that it crashed onto my clothes hanging outside drying; who cares that caused by the collapse (and the 1 cm gaps in between each terrace door) water was leaking into the apartment right till under the coffee table. I sent a rather nasty email to our landlord again this morning which Cass commented: “Wah you are so sarcastic!” Yeah well, I doubt our landlord is ever gonna ‘get’ that.

To be continued …

P.S.: The result of the Buildings Department’s crackdown on illegal structures, made ours a lot more insecure. Well done.

Stocked up the library

The first Amazon order arrived and now I can actually start reading programming books. No worries, I got some interesting ones marketing books as well 🙂

P.S.: I hope that lifts us out of the “dummy” category.

Dragon Boat Racing in Discovery Bay


Yesterday was the dragon boat festival in Hong Kong — public holiday too. So for the first time in years I managed to attend the races in Discovery Bay which is only of many competitions taking place in Hong Kong.

The news reported that it was one of the hottest days in the year and it definitely felt like that! It was completely impossible to stay in the sun. With some showers in between it cooled down for 5 minutes and then heat was back on. I don’t remember who actually won the races, but it looked like a lot of exercise for all the participants. It is probably not that easy to paddle a boat at full speed in a non-rowing manner.

Remember the ship I wrote about a couple of days ago? I think it paid us a visit at Discovery Bay as well: